Privacy Notice
PRIVACY NOTICE
Last Updated: June 25, 2026
Wildlife SOS (“we,” “us,” or “our”) is committed to protecting your privacy. We are made up of 3 entities – Wildlife SOS in India, Wildlife SOS in UK, and Wildlife SOS in the USA. This Privacy Notice explains how we collect, use, disclose, and safeguard your personal data when you visit our website, wildlifesos.org, interact with our content, subscribe to our email newsletter, or engage with our digital campaigns.
Please read this notice carefully. If you do not agree with the terms of this privacy notice, please do not access the site or subscribe to our communication lists. Manage your email subscriptions here.
1. Information We Collect
A. Information You Provide Voluntarily
Newsletter Subscribers: When you subscribe to our email list, we collect your name, email address, communication preferences, and phone number if you elect to get text messages.
Donations and Support: If you make a donation or sign up for campaigns, we collect your billing name, billing address, email, phone number, and payment information (processed via secure, third-party payment gateways).
B. Information Collected Automatically
When you visit our website, we automatically collect certain technical information via cookies, web beacons, and tracking scripts:
Device Data: IP address (which is anonymized before transmission where required by law), browser type, operating system, device identifiers, and location data.
Usage Data: Pages viewed, time spent on the site, links clicked, referral sources, and your interaction with our online fundraising and awareness campaigns.
2. Google Analytics and Google Advertising Disclosures
Our website utilizes Google Analytics 4 (GA4) and Google Ads features (including remarketing, conversion tracking, and audience modeling).
Crucial Consent Mode Disclosure: In compliance with Google’s unified technical framework, our website leverages Google Consent Mode v2. Data collection for advertising and behavioral analytics is explicitly gated by your consent selections via our Cookie Management Platform (CMP):
ad_storage & ad_personalization: If you deny consent to these parameters, Google Ads cannot access your device cookies, personal profile tracking, or device IDs. No targeted or personalized remarketing campaigns will be delivered to you.
analytics_storage: If denied, Google Analytics will restrict its data processing, using strictly anonymized/aggregated functional telemetry without deploying tracking cookies.
How Google Uses Data: Google processes this data in accordance with the Google Privacy & Terms. You can read how Google handles information by visiting How Google uses information from sites or apps that use our services.
Opting Out: You can control your ad preferences or opt out of personalized advertising by visiting Google Ads Settings. You may also install the Google Analytics Opt-out Browser Add-on.
3. How We Use Your Information
We use the collected information for purposes grounded in legitimate educational and conservation objectives, including:
Sending you email newsletters, campaign updates, and organizational insights.
Analyzing website performance and user behaviors to optimize user experience.
Running and measuring the efficacy of digital ads designed to boost conservation awareness.
Preventing fraudulent activities, securing our digital infrastructure, and fulfilling legal obligations.
4. Jurisdiction-Specific Privacy Rights
A. European Union (EU) & United Kingdom (UK) – GDPR Compliance
If you are located within the European Economic Area (EEA) or the UK, you are protected by the General Data Protection Regulation (GDPR).
Lawful Basis for Processing: We process newsletter subscriptions based on your explicit Consent. We process analytics and advertising data only after you grant active, opt-in consent via our cookie banner.
Your Rights:
Right of Access: Request copies of your personal data.
Right to Rectification: Request correction of inaccurate information.
Right to Erasure (“Right to be Forgotten”): Request that we delete your data.
Right to Restrict or Object: Limit or object to how we process your data.
Right to Data Portability: Request transfer of your data to another organization.
Right to Withdraw Consent: You can unsubscribe from our emails instantly using the “Unsubscribe” link, or revoke cookie consent at any time via our onsite settings.
B. United States (USA) – State-Level Privacy Rights (CCPA/CPRA, etc.)
Depending on your state of residence (such as California, Virginia, Colorado, Connecticut, Utah, or others), you possess distinct privacy protections regarding your Personal Information (PI):
Notice of Collection: The categories of PI we collect are outlined in Section 1. They are retained for as long as necessary to maintain your newsletter status or satisfy analytical optimizations.
“Do Not Sell or Share My Personal Information”: We do not sell or swap your personal data. However, passing data to Google advertising and search may be categorized as “sharing” or “targeted advertising” under various state definitions.
to provide you with information that we think may be of interest to you.
to identify other similar people like you on social media who we believe would be interested in Wildlife SOS and we may then show them our content.
You can opt out of this sharing by rejecting advertising cookies via our cookie banner or enabling the Global Privacy Control (GPC) signal within your browser.
Right to Know and Delete: You have the right to request a disclosure of what data we have collected over the past 12 months, as well as request its absolute deletion. We guarantee no discrimination for exercising your privacy privileges.
C. India – Digital Personal Data Protection (DPDP) Act
If you reside in India, your personal data is handled under the provisions of the Digital Personal Data Protection Act.
Consent & Notice: By subscribing to our newsletters or choosing to accept cookies, you authorize the processing of your digital personal data for the designated purposes.
Your Rights:
Right to Correction and Erasure: You may request updates to or deletion of incomplete or inaccurate digital components of your data.
Right of Grievance Redressal: You have the right to file an inquiry or grievance with our Data Protection Contact regarding how your data is handled before approaching the Data Protection Board of India.
5. Email Marketing & Subscriber Management
If you subscribe to our email updates, your data is securely stored with our certified email service provider. Every email communication delivered to you features a clear, accessible Unsubscribe link at the bottom of the message. Utilizing this link immediately restricts further marketing communications to your address. Manage your email subscriptions here.
To opt-out of text messaging, simply reply with STOP, QUIT, UNSUBSCRIBE, CANCEL, or OPT-OUT to the text message you received.
6. Data Security and International Transfers
Because we manage international conservation awareness, your personal data may be stored and processed in the United States, India, or other countries where our cloud infrastructure operates. We employ technical, physical, and administrative security measures (such as firewalls, SSL encryption, and isolated database permissions) to ensure compliance with global framework cross-border protections.
7. Contact Us
If you have questions, grievances, or wish to exercise any of your legal privacy rights outlined in this notice, please contact our Data Protection Officer at:
Wildlife SOS Email:
Mailing Addresses:
D-210, Defence Colony, New Delhi, India 110024. Registration No. S-32542
483 Green Lanes, London N13 4BS, United Kingdom. Charity No. 1126511
406 East 300 South #302, Salt Lake City, Utah, USA 84111. 501c(3) 20-327463825
